Inhabitat has a great post about a true Cradle to Cradle concept that
Heineken introduced in 1663. It's called the WOBO (world bottle) and
it is a beer bottle that can be used as a brick after the beer has
been drunk.
The idea was conceived by architect John Habraken after Alfred
Heineken came to him with a problem. He had recently been to the
caribbean and noticed that they had a lack of affordable building
materials and beaches littered with bottles. The bottles can be
layed horizontally and stacked in traditional brick and mortar
construction.
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